It's complicated. That's where I come in.
It's complicated. That's where I come in.
It's complicated. That's where I come in.
I'm Jolie, a Staff Product Designer with 20+ years designing for enterprise, consumer, and AI-driven SaaS workflows. I move teams from stuck to success, turning ambiguity into measurable growth.
I'm Jolie, a Staff Product Designer with 20+ years designing for enterprise, consumer, and AI-driven SaaS workflows. I move teams from stuck to success, turning ambiguity into measurable growth.
I'm Jolie, a Staff Product Designer with 20+ years designing for enterprise, consumer, and AI-driven SaaS workflows. I move teams from stuck to success, turning ambiguity into measurable growth.
B2B SaaS
AI strategy
Growth
Reframed product direction across pillars to align AI strategy with long-term platform credibility and growth.
Reframed product direction across pillars to align AI strategy with long-term platform credibility and growth.
View impact
Redesigned the product dashboard to increase feature discovery by 20% and AI-driven feature adoption by 19k clicks.
Redesigned the product dashboard to increase feature discovery by 20% and AI-driven feature adoption by 19k clicks.
B2B SaaS
AI-driven features
Activation
Growth
Targeted a new customer, delivering a constraint-heavy Salesforce integration generating $200k ARR in the first week.
Targeted a new customer, delivering a constraint-heavy Salesforce integration generating $200k ARR in the first week.
B2B enterprise SaaS
Systems thinking
Integrations
Re-architected a legacy B2B2C subscription experience to reduce churn, boosting usage by 15%.
Re-architected a legacy B2B2C subscription experience to reduce churn, boosting usage by 15%.
B2C SaaS
B2B SaaS
Activation
E-commerce
Working with me is better than coffee.
Working with me is better than coffee.
Working with me is better than coffee.
“We need more people who are like ‘yeah fuck it let’s have a crack’ at this company. That is my favourite quality of yours.”
“We need more people who are like ‘yeah fuck it let’s have a crack’ at this company. That is my favourite quality of yours.”
–Billy Jones, Chief Marketing Officer – Hootsuite
60M+
Users hitting peak potential thanks to my designs
Users hitting peak potential thanks to my designs
20
Years experience designing B2B & B2C SaaS solutions
Years experience designing B2B & B2C SaaS solutions
AI
Early adopter, multiplying knowledge across teams
Early adopter, multiplying knowledge across teams
Let's connect
Let's connect
Jolie Godin © 2026